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Shankar Ganesan

Office Depot Professor of Marketing

• Ph.D. in Marketing, University of Florida, 1991

Teaching Interests

• Undergraduate
  MKTG 454 - Management of Sales Operations
• MBA
  MKTG 542 - Customer Relationship Management
  MKTG 572 - Marketing Research for Managers
• Doctoral
  MKTG 696C - Marketing Management and Strategy
  MKTG 673 – Research Methods in Marketing
• Executive MBA
  Customer Value Proposition Module
  
  

Research Interests

• Marketing - Finance interface
• Inter-organizational relationships
• Buyer-seller negotiations
• Service failure and recovery
• New product innovation
• Technology management

Publications and Working Papers

Ganesan, Shankar, Steven P. Brown, Babu L. John, and Dixon H. Ho, “Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships,” Journal of Marketing Research, forthcoming

Chen, Yubo, Shankar Ganesan, and Yong Liu, “Does a Firm’s Product Recall Strategy Affects its Financial Value? An Examination of Strategic Alternatives During Product-harm Crises,” Journal of Marketing, forthcoming

Ganesan, Shankar, Morris George, Sandy Jap, Robert W. Palmatier, and Barton Weitz, “Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice,” Journal of Retailing, forthcoming

Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), “Cross-sectional Versus longitudinal Survey Research: Concepts, Findings, and Guidelines,” Journal of Marketing Research, 45 (3), 261-279 (Lead Article)

Ambrose, Maureen, Ron Hess, and Shankar Ganesan (2007), “The Relationship between Justice and Attitudes: An Examination of Justice Effects on Event and System-related Attitudes,” Organizational Behavior and Human Decision Processes, 103(1), 21-36.

Hess, Ron, Shankar Ganesan, and Noreen Klein (2007), “Interactional Service Failures in a Pseudorelationship: The Role of Organizational and Employee Attributions,” Journal of Retailing, 83 (1), 79-87 (Special Issue: Services Excellence)

Ganesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), “Does Distance Still Matter? Geographic Proximity and New Product Development,” Journal of Marketing, 69 (October), 44-60.

Webster, Fredrick, Alan Malter, and Shankar Ganesan (2005), “The Decline and Dispersion of Marketing Competence,” MIT Sloan Management Review, 46 (Summer), 35-43.

Professional Associations

• American Marketing Association
• Academy of Management
• Beta Gamma Sigma

Awards

• AMA Sheth Consortium Faculty Fellow (2009 – upcoming)
• Craig and Lauri Forte Faculty Excellence Award (2008)
• Office Depot Professorship (2008)
• AMA Sheth Consortium Faculty Fellow (2008)
• Outstanding Reviewer Award, Journal of Retailing (2007)
• AMA’s Louis W. Stern Award for the Best Article on Marketing Channels and Distribution (2007)
• McCoy-Rogers Professorship (2007)
• Eller College BPA Student Council’s Faculty Appreciation Award (2006)
• McCoy-Rogers Faculty Fellowship (2005)
• Robert D. Buzzell Marketing Science Institute Best Paper Award (2005)
• Faculty Fellow, AMA Sheth Doctoral Consortium, University of Connecticut, Storrs (2005)

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