Marketing Faculty : Robert Lusch

	Lisle and Roslyn Payne Professor in Marketing Department Head
	Ph.D. in Business Administration with Marketing and Accounting Emphasis, University of Wisconsin-Madison, 1975
	Phone:	520.621.7480
	Fax:	520.621.7483
	Email:	rlusch@eller.arizona.edu
	Website:
	Office:	McClelland Hall, Room 320U

Curriculum Vitae

View or download CV in PDF format.

Teaching Interests

• Undergraduate:
  MTG 480 & 480H - Marketing Resarch for Entrepreneurs
• Doctoral:
  MKTG 696a - Perspectives and Principles of Research Marketing
• Honors Faculty Fellow
  

Research Interests

• Marketing Strategy
• Complex Adaptive Systems
• Marketing Channels
• Marketing and Organizational Performance
• Service Dominant Logic of Marketing
• Resource Advantage Theory
  

Publications and Working Papers

• Stephen L. Vargo and Robert F. Lusch, "Evolving to an New Dominant Logic of Marketing" Journal of Marketing (January 2004).
• David Griffith and Robert F. Lusch, "Why Do Marketers Accumulate Less
  Easily Transferrable Capital?" Journal of Marketing (January 2007).
• Robert F. Lusch, Stephen L. Vargo and Matthew O'Brien, "Competing Through Serivice: Insights from Service Dominant Logic" Journal of Retailing (forthcoming).
• View or download CV in PDF format.

Professional Associations

• American Marketing Association
• Academy of Marketing Science
  

Awards

• American Marketing Association Harold H. Maynard Award for Most Significant Theoretical Contribution in Marketing (1996, 2004)
• Louis W. Stern Award, American Marketing Association (2002)
• University Distinguished Professorship, Texas Christian University (2000)
• American Marketing Association Doctoral Consortium Faculty (1979, 1987, 1988, 1993, 1996, 1997, 1998)
• Academy of Marketing Science Distinguished Marketing Educator Award (1997)
• George Lynn Cross Research Professorship, University of Oklahoma (1996)
• Helen Robson Walton Chair in Marketing, University of Oklahoma (1992)
• Honored Inductee, Beta Gamma Sigma (1988)
• Lybrands Bronze Medal, National Association of Accountants (1979)
• American Marketing Association Doctoral Consortium Fellow (1973)
• Marketing Management Association, Innovative Contributions to Marketing Career Award (2006).