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Faculty Research

Faculty research and expertise in the Department of Marketing falls into the following areas:

Advertising Effects

• Merrie Brucks
• Yubo Chen
• Jesper Nielsen

Branding

• Merrie Brucks
• Lan Chaplin
• Sidney Levy
• Hope Schau

Business to Business (Inter-Organization)

• Shankar Ganesan
• Mrinal Ghosh
• Robert Lusch
• Melanie Wallendorf
• Fred Webster

Consumer Psychology

• Merrie Brucks
• Lan Chaplin
• Lance Erickson
• Narayan Janakiraman
• Sidney Levy
• Kim Nelson
• Jesper Nielsen
• Linda Price

E-commerce

• Yubo Chen
• Shankar Ganesan

International Issues

• Sushila Umashankar

Promotions

• Yubo Chen
• Hope Schau

Public Policy and Social Marketing

• Merrie Brucks
• Jesper Nielsen
• Melanie Wallendorf

Sales Force Issues

• Shankar Ganesan
• Mrinal Ghosh

Services Marketing

• Robert Lusch
• Shankar Ganesan
• Kim Nelson
• Linda Price

Sociology of Consumption

• Melanie Wallendorf
• Hope Schau

Strategy

• Yubo Chen
• Shankar Ganesan
• Mrinal Ghosh
• Yong Liu
• Robert Lusch
• Fred Webster

Technology and Innovation

• Yubo Chen
• Robert Lusch
• Melanie Wallendorf

For more information, please contact us.

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