 |
Marketing Faculty : Melanie Wallendorf
 |
Soldwedel Professor of Marketing
|
Ph.D. in Marketing, University of Pittsburgh,
1979
|
| Phone: |
520.621.1676 |
| Fax: |
520.621.7483 |
| Email: |
mwallendorf@eller.arizona.edu |
| Website: |
|
| Office: |
McClelland Hall, Room 320K |
| |
Curriculum Vitae
View or download CV in PDF
format.
Teaching Interests
- Undergraduate:
MKTG 450 - Marketing Research
- Doctoral:
MKTG 696b - Marketing Theory
MKTG 696g
- Social Aspects of Consumer Behavior
Research Interests
Melanie Wallendorf is Eller Professor of Marketing in the Eller
College of Management at The University of Arizona. She received
an M.S. in Sociology in 1977 and a Ph.D. in Marketing in 1979, both
from the University of Pittsburgh. Professor Wallendorf has published
extensively on the socio-cultural aspects of consumption, including
consumption as an expression of normative political ideology, the
role of possessions in socially constituting social classes and
ethnic groups, the meanings of favorite possessions and collections,
the processes that define particular possessions as sacred or profane,
and the impact of social ties on the diffusion of innovations. In
1992, she won the Association for Consumer Research Award for the
Best Article in the Journal of Consumer Research. Two other articles
that she co-authored were finalists for that award in other years.
Her research has been featured in a number of popular press articles
in The Wall Street Journal, The Washington Post, The New York Times,
American Demographics, Fortune and in interviews on Voice of America
and on WABC National Radio in New York. Her research has been funded
by grants from the Marketing Science Institute, the Arizona Disease
Control Research Commission of the State of Arizona, and the Office
of Earth Science at NASA. Professor Wallendorf is currently the
American Sociological Association representative to the Journal
of Consumer Research Policy Board.
She Co-Chaired the 2002 Doctoral Symposium for the Association for
Consumer Research. She has previously served as the Treasurer and
as the Annual Conference Co-Chair for the Association of Consumer
Research, and as Associate Editor of the Journal of Consumer Research.
Professor Wallendorf is also an award-winning teacher for her undergraduate
courses on Consumer Behavior and doctoral seminars on Marketing
Theory. She received The University of Arizona's Creative Teaching
Award in 1986.
Publications and Working Papers
Professional Associations
- Association for Consumer Research
- American Marketing Association
- American Sociological Association
- American Anthropological Association
- American Council of Consumer Interests
- American Studies Association
- Society for Economic Anthropology
- Society for Visual Anthropology
- International Visual Sociology Association
Awards
- American Marketing Association Doctoral Consortium, 1977
- Provost's Development Fund Award, University of Pittsburgh,
1978
- Dean's Fellowship, Northwestern University, 1974-75
- B.B.A. Degree with High Honors, Southern Methodist University,
1974
- Outstanding Marketing Student, Southern Methodist University,
1974
- Business and Public Administration Student Council Faculty Appreciation
Award, 1996-1997
- University of Arizona Foundation Creative Teaching Award, 1986
|
|
