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Eller College Home > Department of Marketing > Faculty and Research > Martin Reimann
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Martin Reimann

Martin Reimann

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Contact Information

Assistant Professor of Marketing

  • Ph.D., University of Southern California, 2013
Teaching Interests
  • Marketing policies and operations (MKTG 471)
  • Consumer behavior
  • Decision neuroscience
Research Interests
  • Emotions and decision making
  • Reward and reinforcement
  • Food consumption
  • Relationship management
  • Accuracy of survey responses / data triangulation
Representative Publications

Reimann, Martin, Gergana Y. Nenkov, Deborach MacInnish, and Maureen Morrin, 2014, "The Role of Hope in Financial Risk Seeking," Journal of Experimental Psychology: Applied, in press.

Martin, Alex, Martin Reimann, and Raquel Castano, 2014, "Metaphors and Creativity: Direct, Moderating, and Mediating Effects," Journal of Consumer Psychology (Special Issue), 24 (2), 290-297.

Schilke, Oliver, Martin Reimann, and Karen S. Cook, 2013, "Effect of Relationship Experience on Trust Recovery Following a Breach," Proceedings of the National Academy of Science, 110 (38), 15236-15241.

Homburg, Christian, Martin Klarmann, Martin Reimann, and Oliver Schilke, 2012, "What Drives Key Informant Accuracy?," Journal of Marketing Research, 49 (4), 594-608.

Reimann, Martin, Raquel Castano, Judith L. Zaichkowsky, and Antoine Bechara, 2012, "How We Relate to Brands: Psychological and Neurophysiological Insights into Consumer-Brand Relationships," Journal of Consumer Psychology (Special Issue), 22 (1), 128-142.

Reimann, Martin, Judith L. Zaichkowsky, Carolin Neuhaus, Thomas Bender, and Bernd Weber, 2010, "Aesthetic Package Design: A Behavioral, Neural, and Psychological Investigation," Journal of Consumer Psychology (Special Issue), 20 (4), 431-441.
- Honored with the Park Award for the Best Article appearing in Vol. 20 (2010) of the Journal of Psychology
- Selected as Best Article for the Year 2010 for the Special Virtual Issue "Celebrating 20 Years" of the Journal of Consumer Psychology
- Honored with the JCP/Park Young Contributor Award by the Society for Consumer Psychology

Reimann, Martin, Oliver Schilke, and Jacquelyn Thomas, 2010, "Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy," Journal of the Academy of Marketing Science, 38 (3), 326-346.

Reimann, Martin, Oliver Schilke, and Jacquelyn Thomas, 2010, "Toward an Understanding of Industry Commoditization: Its Nature and Role in Marketing Competition," International Journal of Research in Marketing (Special Issue), 27 (2), 188-197.

Professional Positions

Committee Membership:

  • Advisory Panel Member (2012-2014), Society for Consumer Psychology

Editorships:

  • Special Issue Editor (2012-2013), Frontiers in Psychology
  • Founding Editor (2007-2010), Journal of Neuroscience, Psychology, and Economics

Ad-Hoc Reviewer:

  • Cerebral Cortex
  • Cognition and Emotion
  • Emotion
  • Human Brain Mapping
  • International Journal of Research in Marketing
  • Journal of Behavioral Decision Making
  • Journal of Cognitive Neuroscience
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of International Marketing
  • Journal of Neuroscience, Psychology, and Economics
  • Journal of the Academy of Marketing Science
  • Marketing Letters
  • Nature Neuroscience
  • Neuroscience & Biobehavioral Reviews

Conference Program Committee:

  • Association for Consumer Research Annual Conference
  • NeuroPsychoEconomics Conference

Conference Reviewer:

  • Academy of Marketing Science Annual Conferences
  • American Marketing Association Summer/Winter Conferences
  • Association for Consumer Research Annual Conferences

Awards and Honors
  • Consumer Behavior Rising Star Award (2013), American Marketing Association
  • JCP/Park Young Contributor Award (2011), Society of Consumer Psychology
  • M. Wayne Delozier Award (2011), Academy of Marketing Science
  • William R. Darden Award (2008), Academy of Marketing Science