Marketing Faculty : Linda L. Price

	Soldwedel Professor of Marketing
	Ph.D. in Marketing, University of Texas Austin, 1983
	Phone:	520.626.3061
	Fax:	520.621.7483
	Email:	llprice@eller.arizona.edu
	Office:	McClelland Hall, Room 320Y

Curriculum Vitae

View or download CV in PDF format.

Teaching Interests

• Undergraduate:
  MKTG 450 - Buyer Behavior
  MKTG 452 - Advertising and Promotion Management

Research Interests

• Social Context of Marketplace Behaviors
• Consumers' Emotions, Imaginations, and Creativity

Areas of Expertise

• Branding
• Consumer Psychology
• International Issues
• Services Marketing
• Sociology of Consumption

Publications and Working Papers

• A Consumer-Centric Loyalty Framework
• Service Betrayal
• Cross-Cultural Meanings of Branding
• How Individuals’ Cherished Possessions become Families’ Inalienable Wealth
• The Origins of Product Involvement, Involvement with Branded Products and Brand Commitment: Women and Cosmetics in Post-Socialist Central Europe
• View or download CV in PDF format.

Professional Associations

• Association for Consumer Research
• American Marketing Association
• Society for Economic Anthropology

Honors and Awards

• Seacrest Fellow, College of Business Administration, UNL, 2004
• Nathan J. Gold Distinguished University Professorship, UNL, 2003
• William Evans Visiting Fellow, University of Otago, New Zealand, 2003
• AMA SERVSIG award for best Services Marketing paper, 1999
• Researcher of the Year Award, College of Business, University of South Florida, 1995-96