Linda Price
Contact Information
- 520.626.3061 office
- 520.621.7483 fax
- llprice@eller.arizona.edu
- McClelland Hall 320Q
Curriculum Vitae
Soldwedel Professor of Marketing
- Ph.D. in Marketing, University of Texas Austin, 1983
Teaching Interests
- Undergraduate:
MKTG 450 - Buyer Behavior
MKTG 452 - Advertising and Promotion Management
Research Interests
- Social Context of Marketplace Behaviors
- Consumers' Emotions, Imaginations, and Creativity
Areas of Expertise
- Branding
- Consumer Psychology
- International Issues
- Services Marketing
- Sociology of Consumption
Publications and Working Papers
- A Consumer-Centric Loyalty Framework
- Service Betrayal
- Cross-Cultural Meanings of Branding
- How Individuals’ Cherished Possessions become Families’ Inalienable Wealth
- The Origins of Product Involvement, Involvement with Branded Products and Brand Commitment: Women and Cosmetics in Post-Socialist Central Europe
- See CV for additional papers
Professional Associations
- Association for Consumer Research
- American Marketing Association
- Society for Economic Anthropology
Honors and Awards
- Seacrest Fellow, College of Business Administration, UNL, 2004
- Nathan J. Gold Distinguished University Professorship, UNL, 2003
- William Evans Visiting Fellow, University of Otago, New Zealand, 2003
- AMA SERVSIG award for best Services Marketing paper, 1999
- Researcher of the Year Award, College of Business, University of South Florida, 1995-96
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