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Eller College Home > Department of Marketing > Faculty and Research > Linda Price
Marketing

Linda Price

Professor Linda Price

Contact Info and Links

Contact Information

Curriculum Vitae

Soldwedel Professor of Marketing

  • Ph.D. in Marketing, University of Texas Austin, 1983

Teaching Interests

  • Undergraduate:
    MKTG 450 - Buyer Behavior
    MKTG 452 - Advertising and Promotion Management

Research Interests

  • Social Context of Marketplace Behaviors
  • Consumers' Emotions, Imaginations, and Creativity

Areas of Expertise

  • Branding
  • Consumer Psychology
  • International Issues
  • Services Marketing
  • Sociology of Consumption

Publications and Working Papers

  • A Consumer-Centric Loyalty Framework
  • Service Betrayal
  • Cross-Cultural Meanings of Branding
  • How Individuals’ Cherished Possessions become Families’ Inalienable Wealth
  • The Origins of Product Involvement, Involvement with Branded Products and Brand Commitment: Women and Cosmetics in Post-Socialist Central Europe
  • See CV for additional papers

Professional Associations

  • Association for Consumer Research
  • American Marketing Association
  • Society for Economic Anthropology

Honors and Awards

  • Seacrest Fellow, College of Business Administration, UNL, 2004
  • Nathan J. Gold Distinguished University Professorship, UNL, 2003
  • William Evans Visiting Fellow, University of Otago, New Zealand, 2003
  • AMA SERVSIG award for best Services Marketing paper, 1999
  • Researcher of the Year Award, College of Business, University of South Florida, 1995-96

 

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