Marketing Faculty : Lance Erickson

	Assistant Professor
	Ph.D. in Marketing, New York University, 2003
	Phone:	520.626.4186
	Fax:	520.621.7483
	Email:	erickson@eller.arizona.edu
	Website:
	Office:	McClelland Hall, Room 320N

Curriculum Vitae

View or download CV in PDF format.

Areas of Expertise

• Consumer behavior of children
• Consumer price perceptions
• Survey construction and interpretation

Teaching Interests

• Undergraduate:
  MKTG 440 - Marketing Research
  MKTG 471 - Marketing Policies and Operations
• MBA:
  MKTG 572 - Marketing Research for Managers
• Doctoral:
  MKTG 695a - Doctoral Colloquium on Behavioral Pricing