Lance Erickson

Contact Information

• 520. 626.4186 office
• 520.621.7483 fax
• erickson@eller.arizona.edu
• McClelland Hall 325

Curriculum Vitae

• View or download CV

Assistant Professor

• Ph.D. in Marketing, New York University, 2003

Areas of Expertise

• Consumer behavior of children
• Consumer price perceptions
• Survey construction and interpretation

Teaching Interests

• Undergraduate:
  MKTG 440 - Marketing Research
  MKTG 471 - Marketing Policies and Operations
• MBA:
  MKTG 572 - Marketing Research for Managers
• Doctoral:
  MKTG 695a - Doctoral Colloquium on Behavioral Pricing