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Marketing Faculty : Kim Nelson
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Assistant
Department Head and Senior Lecturer, Department of Marketing
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Ph.D. in Marketing, University of Arizona,
1994
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| Phone: |
520.626.2295 |
| Fax: |
520.621.7483 |
| Email: |
knelson@eller.arizona.edu |
| Website: |
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| Office: |
McClelland Hall, Room 320V |
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Curriculum Vitae
View or download CV in PDF format.
Teaching Interests
- NEW COURSE ON CREATIVITY - SPRING 2008:
MKTG 460 Special Topics in Marketing - Creativity in Business
View or download Course Content in PDF format
- Undergraduate:
MKTG 421 - Services Marketing
MKTG 471 - Marketing Policies and Operations
- MBA:
MKTG 500 - Marketing Management
MKTG 521 - Services Marketing
Research Interests
The impact of values, such as individual social responsibility,
on consumer decision-making.
Publications
- Kim A. Nelson (2004). “Consumer
Decision Making and Image Theory: Understanding Value-Laden
Decisions,” Journal of Consumer Psychology, Vol. 14,
No. 1 & 2, 28-39.
- Kim A. Nelson & Christopher P. Puto (1998). “Using
Image Theory to Examine Value-Laden Consumer Decisions,” in
Lee R. Beach (Ed.), Image Theory: Theoretical and Empirical
Foundations. Mahwah, NJ: Lawrence Erlbaum Associates, Inc.,
199-210.
- Kim A. Nelson (1996). “How Consumers Make Socially Responsible
Decisions,” in Lee R. Beach (Ed.), Decision Making in
the Workplace: A Unified Perspective. Mahwah, NJ: Lawrence
Erlbaum Associates, Inc., 165-180.
- Kim A. Nelson (1996), “Environmental Advertising Communications:
An Exploratory Classification System with Normative Comments,” paper
in Jeanne Logsdon & Kathleen Rehbein (Eds.), Proceedings
of the Seventh Annual Meeting of the International Association
for Business and Society. Santa Fe, NM: IABS, 358-363. [Presented
3/23/96]
- Kim A. Nelson (1993), "The Role of Cognitive Moral Development
in Socially Responsible Consumer Choice," paper in Rajan
Varadarajan and Bernard Jaworski (Eds.). 1993 Winter Educators'
Conference: Marketing Theory and Applications, Vol. 4. Chicago,
IL: American Marketing Association, 165-171. [Presented 2/22/93]
View or download CV in
PDF format.
Professional Associations
- American Marketing Association
- Society for Consumer Psychology
- Academy of Marketing Science
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