Marketing Faculty : Hope Jensen Schau

	Assistant Professor, Department of Marketing
	Ph.D., University of California, Irvine, 2000.
	Phone:	520.626.2976
	Fax:	520.621.7483
	Email:	hschau@eller.arizona.edu
	Office:	McClelland Hall, Room 320H

Curriculum Vitae

View or download CV in PDF format.

Teaching Interests

• Undergraduate:
  MKTG 450 - Buyer Behavior
  MKTG 452 - Advertising and Integrated Marketing Communications
  

Research Interests

• Technology and Consumer Experience
• New Media and the Marketplace
• Brand Communities

Publications and Working Papers

Muñiz, Albert M. Jr. and Hope Jensen Schau (2007), “Vigilante Marketing and
Consumer-created Communications,” Journal of Advertising, Vol. 36, No. 3 (Fall), 187-202.

Schau, Hope Jensen, Stephanie Dellande and Mary C. Gilly (2007),
“Script Subversion: the Impact of Code Switching on Service Encounters,”
Journal of Retailing, 83 (1), 65-78.**

**this paper won honorable mention in the best paper competition sponsored by the Center for Services Leadership(CSL), including a cash award and invitation to present the paper at the Compete Through Service Symposium

Schau, Hope Jensen and Albert M. Muñiz, Jr. (2006), “A Tale of Two Tales: the Apple Newton Narratives,” Journal of Strategic Marketing,14 (March), 19-33.

Schau, Hope Jensen, Michael F. Smith and Per Ivar Schau (2005), “Consumer Participation in Healthcare Prevention and Treatment: The Role of Internet Information Networks and Implications for Pricing,” Industrial Marketing Management, Vol. 34, 147-156.

Lancioni, Richard, Hope Jensen Schau and Michael F. Smith (2005), “Intraorganizational Influences on Business-to-Business Pricing Strategies: A Political Economy Perspective,” Industrial Marketing Management, Vol. 34, 123-131.

Muñiz, Albert M. Jr. and Hope Jensen Schau (2005), “Religiosity in the Abandoned Apple Newton Brand Community,” Journal of Consumer Research, Vol. 31, No. 4, (March), 737-747.

Lancioni, Richard, Hope Jensen Schau and Michael F. Smith (2004), “The Pricing Enemies Within - How To Deal With Them?” The Journal of Professional Pricing, Vol. 13, No. 4. http://www.pricingsociety.com/articles/thepricingenemies.htm
 
Ogden, Denise T., James R. Ogden and Hope Jensen Schau (2004), “Ethnicity and Acculturation in Consumer Purchase Decisions: History and Current Trends,” Academy of Marketing Science Review.

Schau, Hope Jensen and Mary C. Gilly (2003), “We Are What We Post? The Presentation of Self in Personal Webspace,” Journal of Consumer Research, Vol. 30, No. 4 (December), 385-404.

Lancioni, Richard, Hope Jensen Schau, and Michael F. Smith (2003), “Internet Impacts on Supply Chain Management,” Industrial Marketing Management, Vol. 32, 173-175.

Professional Associations

• Association for Consumer Research
• American Marketing Association

To view all activities:

• View or download CV in PDF format.