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Fred Webster

Jon Underwood Distinguished Research Fellow in Marketing (The University of Arizona)
Professor Emeritus of Management (Dartmouth College)

• Ph.D. in Business, Stanford University, 1964

Current Courses

• Guest Lecturer in Executive MBA Program -Customer Value Proposition module

Research Interests

• Marketing Strategy and Organization
• Industrial (B-to-B) Marketing
• Organizational Buying Behavior
• Social and Ethical Issues in Marketing
• Evolution of Marketing Management
• Relationship between Sales Management and Marketing
• Marketing Strategy as the Link between Customer Orientation and Profitability

Publications and Working Papers

• The Decline and Dispersion of Marketing Competence
• A Perspective on the Evolution of Marketing Managment
• Marketing: A Perpetual Work-in-Progress
• A Roadmap for Branding in Industrial Markets
• Can Marketing Regain a Seat at the Table?
• Back to the Future:  Integrating Marketing as Tactics, Strategy, and Culture
  
  

Professional Associations

• Marketing Science Institute Executive Directors' Council
• American Marketing Association
• Editorial Policy Board, Marketing Management

Awards

• Charles Henry Jones Third Century Professor of Management, Tuck School of Business, Dartmouth College, 1993-2003.
• E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 1979-1993.
• Alpha Kappa Psi Foundation Award, Journal of Marketing, 1980 and 1992.
• Marketing Science Institute Best Paper Award, 1993 and 2005.
• Biographies in Who's Who in America, Who's Who in Advertising in America, Who's Who in Finance and Industry.
• Vijay Mahajan Award, American Marketing Association, 2005.

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