Doctoral Program : Students : Wendy A. Boland

Phone: Fax: Email: Office:

520.621.9179 520.621.7483 wboland@email.arizona.edu McClelland Hall 320C

Curriculum Vitae

• Read/download CV.

Education

The University of Arizona, Tucson, AZ
Ph.D. in Marketing, expected graduation May 2008
Advisor: Merrie Brucks
Committee Members: Lance Erickson, Jesper Nielsen, Massimo Piattelli-Palmarini

University of Massachusetts, Boston, MA
Masters of Business Administration, December 2002

Bucknell University, Lewisburg, PA
Bachelor of Science in Business Administration, May 2000
Major in Accounting

Research Interests

• Consumer Choice, Decision-making, and Information processing.
• Consumer Socialization of Children
• Children and Marketing Policy

Teaching Interests

• Introduction to Marketing
• Consumer Behavior
• Marketing Communications
• Marketing Research/Methods

Working Papers

“Predicting the Fickle Buyer,” with Merrie Brucks and Jesper Nielsen.

“Children’s Conceptualizations of Sales,” with Lance-Michael Erickson.

“The Cumulative Effect of Cigarette Advertisements on Children in the Preparatory Stage of Smoking Initiation: A Preliminary Investigation,” with Dan Freeman, Merrie Brucks, and Melanie Wallendorf

Presentations

• ACR (2006) “Predicting the Fickle Buyer,” with Merrie Brucks and Jesper Nielsen.
• ACR (2006) “Children’s Conceptualizations of Sales,” with Lance-Michael Erickson.
• 15th Robert Mittelstaedt Doctoral Symposium (2006) “Is a Close Second Choice REALLY Second Best: How a Trivial Attribute Can Impact the Decision Outcome”

Awards and Honors

• 2006 – Outstanding GTA Award, The University of Arizona
• 2006 – Doctoral Consortium Fellow,The University of Maryland
• 2006 – Lisle and Roslyn Payne Outstanding Doctoral Student Award
• 2006 – Thinking Forward Conference Co-Chair
• 2005 – Finalist for Outstanding GTA Award,The University of Arizona
• 2004 – Nominated for a Teaching Award, The University of Arizona