Doctoral Program Current Students
- Ph.D., University of Arizona, expected May 2013
- MBA in Marketing, University of Texas at San Antonio, 2005
- BA in International Business Management, University of Texas at San Antonio, 2003
- Consumer Happiness
- Post-Purchase Consumer Behavior
- Experiential versus Material Purchases
Originally from Brazil, Wilson is a fifth year doctoral candidate in Marketing. In his dissertation research Wilson finds that experiential (vs. material) purchases superiority in advancing happiness is explained by its greater conversational value-i.e., people share about their experiential purchases more than about their material purchases. Other works by Wilson have been published in the Journal of Historical Research in Marketing and the Journal of Positive Psychology. Wilson has received a number of awards including the AMA Sheth Foundation Doctoral Consortium Fellow an the Lisle and Roslyn Payne Outstanding Doctoral Student Award. Prior to the Ph.D. program, Wilson held management positions in logistics and branding at multinational firms (e.g., Black & Decker/DeWALT).
Bastos, Wilson and Sidney J. Levy, "A History of the Concept of Branding: Practice and Theory," Journal of Historical Research in Marketing, forthcoming 2012.
Chaplin, Lan Nguyen, Wilson Bastos, and Tina M. Lowery, "Beyond Brands: Happy Adolescents See the Good in People," Journal of Positive Psychology, 5 (September), 342-354.
Bastos, Wilson and Merrie Brucks, "Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them," initial paper in manuscript form targeted at the Journal of Consumer Research.
Additional Ongoing Research:
Bastos, Wilson, "Tell Me about Your Purchase and Make Me Happy: The Influence of Listening about Purchases on Listener's Happiness," in progress (second experiment underway).