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Eller College Home > Department of Marketing > Doctoral Program > Current Students > Wilson Bastos
Marketing

Doctoral Program Current Students

Wilson Bastos

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Contact Information

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Curriculum Vitae

Wilson Bastos

Education

  • Ph.D., University of Arizona, expected May 2013
  • MBA in Marketing, University of Texas at San Antonio, 2005
  • BA in International Business Management, University of Texas at San Antonio, 2003

Research Interests

  • Consumer Happiness
  • Post-Purchase Consumer Behavior
  • Experiential versus Material Purchases
  • Branding

Background

Originally from Brazil, Wilson is a fifth year doctoral candidate in Marketing. In his dissertation research Wilson finds that experiential (vs. material) purchases superiority in advancing happiness is explained by its greater conversational value-i.e., people share about their experiential purchases more than about their material purchases. Other works by Wilson have been published in the Journal of Historical Research in Marketing and the Journal of Positive Psychology. Wilson has received a number of awards including the AMA Sheth Foundation Doctoral Consortium Fellow an the Lisle and Roslyn Payne Outstanding Doctoral Student Award. Prior to the Ph.D. program, Wilson held management positions in logistics and branding at multinational firms (e.g., Black & Decker/DeWALT).

Research

Publications:
Bastos, Wilson and Sidney J. Levy, "A History of the Concept of Branding: Practice and Theory," Journal of Historical Research in Marketing, forthcoming 2012.

Chaplin, Lan Nguyen, Wilson Bastos, and Tina M. Lowery, "Beyond Brands: Happy Adolescents See the Good in People," Journal of Positive Psychology, 5 (September), 342-354.

Dissertation Research:
Bastos, Wilson and Merrie Brucks, "Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them," initial paper in manuscript form targeted at the Journal of Consumer Research.

Additional Ongoing Research:
Bastos, Wilson, "Tell Me about Your Purchase and Make Me Happy: The Influence of Listening about Purchases on Listener's Happiness," in progress (second experiment underway).