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Doctoral Program Current Students

Michelle F. Weinberger

2009 Graduate

• Ph.D. Candidate, The University of Arizona, expected May 2009
  Major: Marketing
  Minor: Sociology (cultural)
  • Dissertation: “Constructing Culture through Common Consumption Practices: Three Studies on the Role of Consumption”
    Chair: Melanie Wallendorf
    Committee: Robert Lusch, Hope Jensen Schau, Jane Zavisca
    Proposal: Defended February 2008
• Bachelor of Arts, University of Delaware, Honors Program, May 2001
  Major: Sociology
  Minors: Business Administration and Spanish Studies

Research Focus

Sociological aspects of marketing and consumption, such as:

• Cultural knowledge and its impact on consumers and firms
  
• Consumption of experiences
• Social class and consumption
• Collective ritual consumption and community
• Corporate and interpersonal gift-giving
  

Publications and Presentations

Weinberger, Michelle F. and Melanie Wallendorf, “Reconstructing Culture and Community: The Role of Gift Tradition in Contemporary Culture,” Journal of Consumer Research, second submission invited. (paper available)

Weinberger, Michelle F. (2008), “Non-Participation in Dominant Ritual Activity: A Cultural Sociology Perspective,” presented at the Consumer Culture Theory Conference, Boston, June. link to program

Weinberger, Michelle F. (2008), “Experiential and Material Consumption: A Cultural Perspective on Experientialism,” in Angela Y. Lee and Dilip Soman (eds.), Advances in Consumer Research, Vol. 35 (forthcoming). link to proceedings

Weinberger, Michelle F. and Melanie Wallendorf (2007), “Market Discourses of Community and Solidarity: Manifest and Latent Effects of Cultural Maintenance,” presented at the American Sociological Association pre-conference of the Consumer Studies Research Network, New York, August.

Weinberger, Michelle F. and Melanie Wallendorf (2007), “The Gift and Social Structure: Solidarity around Inequality,” presented at the Consumer Culture Theory Conference, Toronto, June.

Weinberger, Michelle F. and Melanie Wallendorf, (2007), “Tradition and Renewal: Reconstruction of Culture through Consumption,” in Gavan J. Fitzsimons and Vicki G. Morwitz (eds.), Advances for Consumer Research, Vol. 34., pp. 218 – 221. link to proceedings

Honors and Awards

• AMA Sheth Foundation Doctoral Consortium Fellow (Columbia, MO), 2008
• Dean’s Research Award;  Dean’s Service Award, 2008
  Eller College of Management Awards, selected by Dean’s office
• Lisle and Roslyn Payne Outstanding Marketing Doctoral Student award, 2007
  Research funding, winner selected by national jury of marketing academics
• National merit-based P.E.O. Scholars Award, finalist, 2007
  Research funding for graduate students based on research and service
• Doctoral comprehensive examination, high pass, 2007
• Phi Beta Kappa, University of Delaware, 2001
• National Collegiate Scholar, 1999
• Arak Award for outstanding research writing, University of Delaware, 1998

Teaching Interests

• Consumer and Buyer Behavior           
• Marketing Research/Methods
• Principles of Marketing
• Marketing Theory
• Marketing Communications
• Marketing Strategy

Teaching Experience

• Instructor:
  Principles of Marketing for Business Majors (undergraduate: 2005, 2006, 2007)
  Consumer and Buyer Behavior (undergraduate: spring 2009, scheduled)
  
• Teaching Assistant:
  Consumer and Buyer Behavior (undergraduate: 2004-2007, 6 sections of ~40)
  Market Research (MBA and undergraduate: 2007)
  Qualitative Research Methods (MBA and honors undergraduate: 2006, 2008)
  Capstone Marketing Strategy (undergraduate: 2005)
  

Industry Experience

• Media Analyst, CARMA International, Washington, D.C., 2001-04
  Quantitative and qualitative research, analysis, reporting, and project management
  Clients included: S.C. Johnson, Sprint, Louisville Gas and Electric, Yahoo!
• Marketing Assistant, Time Inc. (internship), New York, NY, 2000
  Developed Hispanic direct marketing campaign
  Monitored direct marketing efforts
• Sales/Marketing Representative, Mona Group, Sunderland, MA, 1998-99
  (A division of Sinauer Associates Publishing)
  Client research, competitive analyses, and direct sales
  Recognized as top sales representative

Professional Associations

• American Marketing Association
• American Sociological Association
• Association for Consumer Research
• Consumer Studies Research Network (Sociology)
  

Professional Service

• Journal of Consumer Research, Trainee Reviewer, 2007-08
• New Doctoral Student Coordinator, Elected, 2006-07, 2007-08
• Consumer Culture Theory Conference, Reviewer, 2007
• Association for Consumer Research Conference, Reviewer, 2006-07 (Asia Pacific 2006, Europe 2007, North America 2007)

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