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Eller College of Management, The University of Arizona in Tucson, Arizona.
Departmetn of Marketing.
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Doctoral Program : Students :
Kellilynn M. Frias-Gutierrez

Kellilyn M. Frias-Gutierrez Phone:
Fax:
Email:
Office:

520.621.7485
520.621.7479
kmg3@email.arizona.edu
McClelland Hall 320CC

Curriculum Vitae

  • Under construction

Education

  • 2005- present Ph.D. The University of Arizona Marketing, Legal Studies
    (minor)
  • 1996-2000 B.S. University of California, Riverside Business Administration

Research Interests

  • Sociological aspects of consumption
  • Social identity
  • Law and public policy issues

Teaching Interests

  • Introduction to Marketing
  • Marketing and Policy
  • Consumer Behavior

Working Papers

“Beliefs and Practices Surrounding Family Dinner: We have so much on our plate” (with Linda L. Price and Eric J. Arnould).

“Patenting Exchange Processes: The Logic of Business Methods Patents” (with Stephen L. Vargo and Fred W. Morgan).

Presentations and Conference Papers

Frias-Gutierrez, Kellilynn (2006), “Ten Guides to Being a Great Doctoral Student: Introduction for First Year Ph.D. Students,” Ph.D. Project Summer Conference, Chicago.

Frias, Kellilynn, Stephen L. Vargo and Fred W. Morgan (2004), “Business Method Patents and Value Creation,” AMA Winter Educators’ Conference Proceedings.

Frias, Kellilynn, Stephen L. Vargo and Fred W. Morgan ( (2003) “The Future of Business Methods Patents,” American Marketing Association Marketing and Public Policy Conference Proceedings.

Frias, Kellilynn, Stephen L. Vargo (2002) “Business Method Patents: Issues and Implications for Marketing,” International Conference on Business.

Frias, Kellilynn (2000) “Business Method Patents: Implications for Marketing Strategy,” Honors Convocation Conference, University of California, Riverside.

Awards and Honors

  • Latinavoz, Board of Directors, 2005.
  • Accepted to the Ph.D. Project, Chicago, 2004.
  • Outstanding Business Student, University of California, Riverside, 2000.
  • United Food and Commercial Workers Scholarship for Achievement, 1998.
  • United Food and Commercial Workers Scholarship for Achievement, 1997.

  

 
   
  
  
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