Doctoral Program : Students : James Carver

Email:

jcarver@eller.arizona.edu

Education

• B.B.A. in Marketing from Texas Tech University
• M.B.A. in Marketing from Texas Tech University
• Ph.D. Student in Marketing at The University of Arizona

Research Interests

• The Role/Influence of Marketing in the Firm
• Retail Strategy
• Odd-Pricing

Teaching Interests

• Retail Strategy
• Management of Distribution Systems

Working Papers

Carver, James and Lance Erickson (2006), “Left Behind: The Attenuation of Reference Price Ranges.”

Carver, James and Robert Lusch (2006), “CMO: Chief Marketing Officer or “Consistently Marginalized” Officer.”