Doctoral Program Current Students
James Carver
2009 Graduate
- B.B.A. in Marketing from Texas Tech University
- M.B.A. in Marketing from Texas Tech University
- Ph.D. Candidate in Marketing at The University of Arizona
Research Interests
- The Role/Influence of Marketing in the Firm
- Retail Strategy
- Odd-Pricing
Teaching Interests
- Retail Strategy
- Management of Distribution Systems
Working Papers
Carver, James and Lance Erickson (2006), “Left Behind: The Attenuation of Reference Price Ranges.”
Carver, James and Robert Lusch (2006), “CMO: Chief Marketing Officer or “Consistently Marginalized Officer.”
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