Doctoral Program : Students : Hillbun (Dixon) Ho

Phone: Email:

520.621.7479 dixonho@email.arizona.edu

Education

• 2003 – Present Doctoral Student in Marketing, The University of Arizona (Cumulative GPA: 4.0/4.0)
• 1999 – 2001 MPhil. in Marketing, The Chinese University of Hong Kong

Research Interests

• Interorganizational learning
• Channels relationship
• Relationship marketing
• Consumer search behavior

Teaching Interests

• Marketing Research (Summer 2006; Teaching Effectiveness: 4.4/5.0)

Working Papers

Ganesan, Shankar, Steven P. Brown, Babu L. John, and Dixon Ho, “Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships.” Target journal: Journal of Marketing Research.

Conference Proceedings

Ho, Dixon (2006), “How Do Low-Price Guarantees Affect Consumer Price Search-The Effects of Branded Variants and Search Cost,” accepted by ACR Conference (competitive paper)

Ho, Dixon (2005), “Fairness in Relational Marketing Exchange,” in Advances in Consumer Research, Vol. 33, eds. Connie Pechmann and Linda L. Price, Valdosta, GA: Association for Consumer Research.

Ho, Dixon (2002), “An Exploration of Network Marketing as Socially Embedded Exchange,” in Marketing Theory and Applications: Enhancing Knowledge Development in Marketing, Vol. 13, eds. J. A. Lingren and W. J. Kehoe, Chicago, IL: American Marketing Association, 251-52.

Awards and Honors

• Lisle and Roslyn Payne Doctoral Student Conference Award (2006)
• Lisle and Roslyn Payne Doctoral Student Conference Award (2005)
• Nominated Presenter in Houston Doctoral Symposium (2005)
• Nominated Participant in the Institute for the Study of Business Marketing (ISBM) Ph.D. Camp, San Francisco (2004)