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Doctoral Program Faculty
Faculty mentors work closely with doctoral students in the Marketing department to help students develop their own theoretically rich, interesting, and productive research programs. The department faculty consistently publishes in top-tier journals such as Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. The faculty has many publications that have received over 100 Social Science Citation Index total citations and/or won significant awards. Both are good indicators of the impact of a scholarly contribution. A total citation of over 100 is considered exceptional; many scholarly articles are cited less than a dozen times.
Faculty members regularly serve as associate editors and editors of top journals and serve on multiple editorial boards and as elected officers in international marketing and consumer associations. Importantly, the faculty takes an active role in doctoral education, enthusiastically working with doctoral students through coursework, mentorship, and research collaboration.
Merrie Brucks
Robert & Kathleen Eckert Professor
Ph.D. Carnegie Mellon University, 1984
Areas of Expertise:
- Psychology of Consumer Decision Making
- Product Learning
- Marketing Communications |
Yubo Chen
Assistant Professor
Ph.D. University of Florida, 2004
Areas of Expertise:
- Product Information and Marketing Strategy
- Economic Analysis of Infomediary
- Consumer Interaction
- Network Effects
- E-business |
Lance Erickson
Assistant Professor
Ph.D. New York University, 2003
Areas of Expertise:
- Consumer Behavior of Children
- Consumer Price Perceptions
- Survey Construction and Interpretation
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Shankar Ganesan
Professor and McCoy/Rogers Faculty Fellow
Ph.D. University of Florida, 1991
Areas of Expertise:
- Inter-Organizational Relationships
- Buyer-Seller Negotiations
- Service Failure and Recovery
- New Product Innovation
- Internet Marketing |
Mrinal Ghosh
W."H" and Callie Clark Associate Professor of Marketing
Ph.D. University of Minnesota - Twin Cities, 1998
Areas of Expertise:
- Marketing Strategy
- Distribution Channels
- Business-to-Business
- Salesforce Management |
Narayanan Janakiraman
Assistant Professor
Ph.D. University of Pennsylvania, 2004
Areas of Expertise:
- Decision Making on Time Allocation and Budgeting
- New Product Marketing |
Sidney Levy
Coca-Cola Distinguished Professor of Marketing
Ph.D. University of Chicago, 1956
Areas of Expertise:
- Brands, Consumers, and Symbols
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Yong Liu
Assistant Professor
Ph.D. University of British Columbia, 2002
Areas of Expertise:
- Models of Market Competition and Strategy
- Media markets
- Nonprofit marketing
- Applied econometrics |
Robert Lusch
Department Head and Lisle and Roslyn Payne Professor in Marketing
Ph.D. University of Wisconsin, 1975
Areas of Expertise:
- Marketing Strategy
- Complex Adaptive Systems
- Marketing Channels
- Marketing and Organizational Performance
- Service Dominant Logic
- Resource Advantage
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Jesper Nielsen
Assistant Professor
Ph.D. University of North Carolina, 2003
Areas of Expertise:
- Low-Involvement and Unintended Processing of Marketing Stimuli
- Marketing Management
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Linda L. Price
Soldwedel Family Professor#d5d5e4
Ph.D. University of Texas at Austin, 1983
Areas of Expertise:
- Consumer Culture Theory
- Family Consumption and Collective Identity
- Consumer Behavior in Transitional Economies
- Services Marketing |
Hope Jensen Schau
Assistant Professor
Ph.D. University of California at Irvine, 2000
Areas of Expertise:
- Technology and Consumer Experience
- New Media and the Marketplace
- Brand Communities |
Melanie Wallendorf
Soldwedel Professor
Ph.D. University of Pittsburgh, 1979
Areas of Expertise:
- Socio-Cultural Meanings of Consumption
- Role of Possessions in Constituting Social Classes and Ethnic Groups
- Meanings of Favorite Possessions and Collections
- Processes Defining Possessions as Sacred or Profane
- Impact of Social Ties on Diffusion of Innovations
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Fredrick E. Webster
Jon Underwood Distinguished Research Fellow in Marketing
Ph.D. Stanford University, 1964
Areas of Expertise:
- Marketing Strategy and Organization
- Industrial B2B Marketing
- Organizational Buying Behavior
- Social and Ethical Issues in Marketing
- Evolution of Marketing Management
- Relationship between Sales Management and Marketing
- Marketing Strategy as the Link between Consumer Orientation and Profitability |
For further information, please contact us.
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