Doctoral Program Seminars
Marketing Theory and Research Literature core doctoral seminare courses are:
MKTG 695A - Marketing Colloquium (1-3 units)
This colloquium covers diverse special topics in current marketing research. The topics are chosen to utilize the research strengths of the participating faculty and to complement the doctoral students' current course of study.
May be repeated for credit one time (maximum two enrollments).
Usually offered: Spring
This colloquium covers diverse special topics in current marketing research. The topics are chosen to utilize the research strengths of the participating faculty and to complement the doctoral students' current course of study.
May be repeated for credit one time (maximum two enrollments).
Usually offered: Spring
MKTG 696A - Perspectives and Principles for Research in Marketing (3 units)
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Fall
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Fall
MKTG 696B - Marketing Theory (3 units)
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Prerequisite(s): MKTG 696A.
Usually offered: Spring
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Prerequisite(s): MKTG 696A.
Usually offered: Spring
MKTG 696C - Marketing Management and Strategy (3 units)
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Fall
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Fall
MKTG 696D - Psychological Aspects of Consumer Behavior (3 units)
Doctoral seminar focusing on the psychological aspects of consumer behavior. Topics to include information processing, attitude formation, perception, decision making, persuasion and motivation.
Usually offered: Fall
Doctoral seminar focusing on the psychological aspects of consumer behavior. Topics to include information processing, attitude formation, perception, decision making, persuasion and motivation.
Usually offered: Fall
MKTG 696F - Marketing Models and Decision Support Systems (3 units)
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Spring
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Usually offered: Spring
MKT 696G - Socio-Cultural Aspects of Consumer Behavior (3 units)
Doctoral seminar focusing on the socio-cultural aspects of consumer behavior. Topics to include consumption signs and symbols, the cultural industry, cross-cultural consumption, cultural and social capital, and historical/ethnographic perspectives on consumer behavior.
Usually offered: Fall, Spring
Doctoral seminar focusing on the socio-cultural aspects of consumer behavior. Topics to include consumption signs and symbols, the cultural industry, cross-cultural consumption, cultural and social capital, and historical/ethnographic perspectives on consumer behavior.
Usually offered: Fall, Spring
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