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Courses
The student's faculty advisor will help develop a program that typically involves two types of activities:
- Advanced level seminars and course work through the Department of Marketing and other UA departments
- Independent study and supervised research with individual faculty members
All doctoral students in the marketing department attend presentations made by distinguished faculty visitors and attend the annual Lisle and Roslyn Payne Thinking Forward Research Symposium. Students are also encouraged to attend and present at research conferences as a way to further enrich their development as scholars.
Courses for the First Two Years
For the first two years of the program students take 3 to 4 classes per semester and begin working on research projects under the supervision of faculty mentors.
Within the marketing department, six core courses, also known as seminars, in marketing theory and methods are offered on a 2-year cycle (three courses a year). Doctoral students register for all marketing courses in order to develop a well-rounded, theoretical background in the core areas of marketing. Further, a one-credit colloquium course is offered yearly to address special topics in marketing.
Doctoral students in marketing are also required to take a variety of courses in data collection and analysis methods. These classes include statistics, experimental design, survey design, qualitative data collection and analysis, and modeling methods. These courses are offered on a regular basis in psychology, sociology, economics, and management departments.
Students are required by the Graduate College to take theoretically relevant coursework in a minor area relevant to their area of interest. These courses help students develop multi-disciplinary expertise. Common minors include anthropology, communications, economics, law, management and public policy, psychology, sociology, and social psychology. New doctoral students work closely with faculty mentors to build an appropriate set of minor coursework that complement the students interests. For more information, see the section on minors.
*Note: Courses must be chosen in consultation with and be approved by the Graduate Advisor. With approval, Ph.D. students may substitute previously taken courses. These courses may be waived for students who show evidence of adequate prior coursework. In all cases, questions regarding acceptable prior preparation, waivers and exemption examinations should be directed to the Chair of the Marketing Doctoral Studies Committee.
Program Timeline
Fall Semester
- Required Marketing Seminars
- Coursework in Statistics and Data Collection
- Minor Coursework
- 1 Credit Marketing Colloquium
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Spring Semester
- Required Marketing Seminars
- Coursework in Statistics and Data Collection
- Minor Coursework
- Select Faculty Research Advisor for Summer Project and Plan Project
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Summer
- Write Summer Research Paper
- Work on Research Projects
- Possibly Teach 1 Summer Course for Experience and Additional Pay (the decision about who teaches summer courses depends on student interest and course availability)
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Fall Semester
- Required Marketing Seminars
- Coursework in Statistics and Data Collection
- Minor Coursework
- 1 Credit Marketing Colloquium
- Continue Research Projects (revise paper, data collection, analyses)
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Spring Semester
- Required Marketing Seminars
- Coursework in Statistics and Data Collection
- Minor Coursework
- Continue Research Projects (data collection, analyses, paper drafts)
- Submit papers for Conference Presentation
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Summer
- Continue Working on Research Projects
- Possibly Teach 1-2 Summer Courses
- Study for Comprehensive Examinations
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Fall Semester
- Comprehensive Examination in Marketing and Oral Exams
- Finish Minor Coursework
- Minor Comprehensive Examination
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Spring Semester
- Continue Research Projects, Focusing on Dissertation Proposal
- Submit Papers for Conference Presentation
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Summer
- Continue Working on Research Projects with a Focus on Dissertation-Related Research; Plan Dissertation Proposal Defense
- Possibly Teach 1-2 Summer Courses
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Note: Some students elect to reduce their program to a total of 4 year. In this case, they would condense the activities for the 4th and 5th years together.
Fall and Spring Semesters
- 6 Units Dissertation Credit per Semester
- Continue Working on Research Projects
- Dissertation Proposal Defense
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Summer
- Job Application Process Begins
- Summer American Marketing Association Conference
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Fall Semester
- 6 Units Dissertation Credit
- Make Significant Progress on Dissertation in Terms of Theory, Data Collection, and Analyses
- Job Interviewing and Selection
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Spring Semester
- 6 Units Dissertation Credit
- Final Draft of Dissertation Completed
- Defend Dissertation
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*Note: The additional methods course would be chosen in consultation with the Ph.D. program advisor. The methods course requirements are flexible. Students may substitute previously taken methods courses.
For further information contact us.
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