Tools and Methods of Empirical Research

IIn addition to the knowledge of basic research techniques acquired through the other requirements of the Basic Program Elements, students are to attain a high level of proficiency in the advanced tools and methods of empirical research.

Advanced Statistical Methods

• Knowledge of the theory and practical application of advanced multivariate data analysis techniques
  

Research Methods in Marketing

• Knowledge of advanced research methods in marketing including measurement and scaling, the use of secondary data, qualitative and survey research methods, sampling and experimental design

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