Career Path Matrix
The following matrix is intended to guide students in selecting a group of Marketing electives appropriate to a given career path.
This group of major electives would be in addition to the required courses for a Marketing major: MKTG 361, 376, 440, 450, and 471.
Consumer Marketing
Product Marketing
459 - Product Management
400 - Retail Management
454 - Management of Sales Operations
459 - Product Management
400 - Retail Management
454 - Management of Sales Operations
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
Sales and Sales Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Advertising and Promotion Management
400 - Retail Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Advertising and Promotion Management
400 - Retail Management
Retail Management
400 - Retail Management
421 - Services Marketing or
424 - Services Retailing
454 - Management of Sales Operations
400 - Retail Management
421 - Services Marketing or
424 - Services Retailing
454 - Management of Sales Operations
Industrial Commercial Marketing
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
454 - Management of Sales Operations
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
454 - Management of Sales Operations
Product Management
454 - Management of Sales Operations
459 - Product Management
454 - Management of Sales Operations
459 - Product Management
Sales Force Management
428 - Sales Communication
454 - Management of Sales Operations
459 - Product Management
421 - Services Marketing
428 - Sales Communication
454 - Management of Sales Operations
459 - Product Management
421 - Services Marketing
International Marketing Management
International Marketing Management
456 - International Marketing Management
454 - Management of Sales Operations
XXX - Foreign Language Proficiency (above average)
456 - International Marketing Management
454 - Management of Sales Operations
XXX - Foreign Language Proficiency (above average)
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
Sales and Sales Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Advertising and Promotion Management
400 - Retail Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Advertising and Promotion Management
400 - Retail Management
Retail Management
400 - Retail Management
421 - Services Marketing or
424 - Services Retailing
428 - Sales Communications
454 - Management of Sales Operations
400 - Retail Management
421 - Services Marketing or
424 - Services Retailing
428 - Sales Communications
454 - Management of Sales Operations
Marketing Research
Marketing Research
459 - Product Management
421 - Services Marketing
452 - Advertising and Promotions Management
459 - Product Management
421 - Services Marketing
452 - Advertising and Promotions Management
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